With over 20 years of experience building some of the highest performing sales teams in the industry, Matthew knows the pain that comes from traditional SDR functions. He has built and scaled multiple enterprise B2B sales teams from the ground up to nine figures in revenue. His deep understanding of pipeline dynamics, forecasting challenges and what sales leaders really need are second to none.
Having searched for a system to drive sales growth without the restrictions of the traditional model, one thing became very clear:
Everything else had been build by engineers theorising about sales. Software platforms weren't designed around real-world experience.
His solution was simple - to create a modern and consistent outbound platform designed by sales experts for sales experts.
And with that, Azolla was born.







